DGA SHOWROOM IN CORSO MONFORTE 23, MILAN. PHOTOS BY DGA, 2025

Inside the small, precious showroom on Via Monforte in Milan, to celebrate Design Week 2025, DGA plans to renew the window display and the two-storey interior layout dedicated to the new Luna and Eclissi products. The window display design aims to capture the attention of visitors and passers-by, whilst also showcasing the potential of the Eclissi wall light, with its variety of finishes, modularity, adjustable light direction and programmable optical system. Following research and various proposals, the result is a ‘mandala’ composed of two semicircles that eclipse one another, upon which a lighting programme modulates the intensity of the individual light fixtures by switching them on and off in intermittent sequences.

Inside, the two rooms intended to welcome customers and visitors showcase Luna (on the ground floor) and Eclissi (on the basement floor), showcasing some possible configurations and allowing visitors to assemble and disassemble the components of the two lighting systems. A play of mirrors and dark walls serves to expand the perception of space in the basement and amplify the luminous effect of the products on display.