ART DIRECTION & STYLING OF TRADE FAIR BOOTH, 2021. PHOTOS BY DIGITALMOVIE

In 2021 Bagnara and Sanikal decide to participate together in the Hotel trade show, which is held in late summer in Bolzano. Sanikal exhibits its new products in the bathroom sector, while Bagnara covers the horizontal and vertical surfaces of the setting up dedicated to the hotel industry. To coordinate the project, Draw analysed every possible synergy between the two brands, creating continuity in the exhibition language and trying to express the functional and commercial needs by the two companies in the best possible way. The result is a large, organic, lived-in space that organises the wide variety of products the clients want to present in different bathroom environments.

A rigorous, symmetrical layout develops around a vast central corridor from which you can access the different rooms. At the centre of the composition is a single reception area that welcomes the clients of each company, while in front of it is a shared bar area in which to continue a business conversation or relax and taste wine. Behind and all around, is a visitor route through eight bathroom, outdoor and spa areas and a room dedicated to a guest architect. Every future edition a new guest architect will be invited to provide their own interpretation on the hotel sector.